A complete lead generation funnel for a residential & commercial roofing company.
Designed by DANDY Funnel — not a website, a customer acquisition system. Every page, form field, and email exists to move the right kind of lead one step closer to a booked inspection.
Most roofing companies pour ad spend into a website that wasn't designed to convert. Visitors bounce, contact forms get ignored, and inspections never get booked. The funnel was leaking from end to end.
A purpose-built funnel: a long-form landing page with conversion-first structure, a 3-step qualification form that filters leads by urgency and property type, a thank-you page that drives to booking, and an email sequence that re-engages anyone who drops off.
More inspection requests, better-qualified leads, a faster booking-to-close cycle, and a scalable acquisition system the roofing team can grow against — not a static brochure site.
Six steps from ad click to booked inspection.
Everything built for this engagement.
Landing Page Design
Conversion-focused long-form page: hero, problem, services, trust, process, testimonials, FAQ, final CTA.
Lead Qualification Form
3-step multi-stage form that filters insurance vs. cash, residential vs. commercial, and urgency.
Thank You Page
Sets expectations and drives directly into the booking step — no dead-end confirmation pages.
Appointment Booking
Calendly-powered booking with custom inspection details panel and built-in reminders.
Email Follow-Up Sequence
4-email nurture that confirms, educates, proves, and reminds — written for roofing specifically.
Funnel Strategy
Mapped traffic source → form → booking → close, with a clear conversion hand-off at each step.
Conversion Optimization
Single CTA per page, social proof above the fold, friction removed from every required action.
Mobile Responsive Design
Built mobile-first — 73% of paid traffic on this offer converts on phones.
We build customer acquisition systems, not websites.
If your service business needs more qualified leads — not just more traffic — this is what we do.