Step 5 · Email nurture

A 4-email sequence that books the inspection.

Designed to keep leads warm from request → confirmed booking. Educational, low-pressure, and signed by the team — not by a CRM.

01
Email 01
Sent immediately
From: hello@northpeakroofing.com
To: {{first_name}}@email.com
Your inspection request is confirmed ✓
Here's what happens next — and one quick favor we need from you.

Hi {{first_name}},

Thanks for reaching out to Northpeak Roofing. Your inspection request for {{address}} has been received and an inspector is being assigned now.

Here's the short version of what happens next:

• Within one business day — we'll text and email to confirm your time

• Inspection day — 30–45 minutes on-site, drone + attic + flashing check

• Within 24 hours after — you'll get a written report with photos

If you haven't picked a time yet, the fastest way is to book directly on our calendar:

[Book my inspection time →]

— The Northpeak Team

02
Email 02
Day 1 · 24 hours later
From: hello@northpeakroofing.com
To: {{first_name}}@email.com
5 signs your roof is quietly failing (most homeowners miss #3)
Granule loss in your gutters is the one most homeowners walk right past…

Hi {{first_name}},

While you wait for your inspection, here are the five things our inspectors catch most often — even on roofs that look fine from the curb:

1. Granule loss collecting in gutters

2. Nail pops lifting shingles around vents

3. Soft or spongy spots on the decking (you can hear them)

4. Daylight visible from inside the attic

5. Streaking near valleys and chimney flashing

If you've spotted any of these, mention it when we confirm — it helps us bring the right tools.

— Northpeak Roofing

03
Email 03
Day 2 · Social proof
From: hello@northpeakroofing.com
To: {{first_name}}@email.com
How we saved the Garcias $14,200 (case study)
Two other companies missed the hail damage. Insurance covered the entire replacement.

Hi {{first_name}},

Quick story while your inspection is being scheduled:

The Garcias in Westlake had two roofing companies tell them their roof was fine after a spring hailstorm. Our inspector found bruised shingles on the north slope, documented every impact with drone photos, and met their adjuster on-site.

Result: Full replacement covered by insurance. Out-of-pocket cost: $1,000 deductible.

Most storm damage isn't visible from the ground — and most insurance denials happen because nobody documented it correctly.

[Read the full case study →]

— Northpeak Roofing

04
Email 04
Day 3 · Reminder
From: hello@northpeakroofing.com
To: {{first_name}}@email.com
Tomorrow at {{appointment_time}} — quick checklist
Three things to do before your inspector arrives.

Hi {{first_name}},

Your inspection is tomorrow at {{appointment_time}}. Here's a quick checklist:

✓ Unlock the gate (if your attic access is in the garage)

✓ Move any patio furniture clear of the eaves

✓ Keep pets indoors during the drone flyover

You don't need to be home — but if you have questions you want answered in person, that's the best time to ask.

Need to reschedule? Hit reply or use this link: [Reschedule →]

See you tomorrow,

— The Northpeak Team

Sequence strategy

Why this works

Email 1 — Confirm

Reduces post-form-fill anxiety and re-surfaces the booking link for leads who skipped step 4.

Email 2 — Educate

Builds expertise and gives the homeowner a reason to want the inspection, not just tolerate it.

Email 3 — Prove

Case study with a real outcome (insurance approval) handles the biggest hidden objection.